The partnership has been advantageous for both companies: according to Macy’s reported earnings for the first quarter of 2022, Macy’s toy sales are 15 times higher than in comparable periods before their partnership with Toys R Us. While Toys R Us closed its doors in 2018, Macy’s customers have been able to shop Toys R Us products through Macy’s since last August. “The customer response to our partnership with Toys R Us has been incredible and our toy business has seen tremendous growth. “We hope Toys R Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together,” Dvir said in a press release. Macy’s chief merchandising officer, Nata Dvir, said Macy’s is excited to bring the Toys R Us experience into stores. These will include many family activities and giveaways from brands like Barbie and Lego. In order to promote this partnership and celebrate the stores’ openings, Macy’s will host in-store events from Oct.15 to Oct. locations, 681 were general toy stores under the flagship Toys R Us name, 183 specialized in infant and toddler. There will be 11 Macy’s Toys R Us flagship locations, including two in New York City: one in Herald Square and one in Roosevelt Field. The Toys R Us shops will feature demonstration tables for children to experiment with toys and photo opportunities with a life-size “Geoffrey on a Bench,” the toy store’s mascot. The in-store shops will be rolled out starting in late July through October 15th in Macy’s stores around the country. The Toys R Us brand will be in every Macy’s store this holiday season, thanks to an expanding partnership between Macy’s and WHP Global. But in some welcome good news parents can now expect to see Toys R Us again later this year.
Yes, New York has some pretty iconic toy stores, but Toys R Us was for all and whatever the budget you were always able to find some new treasure.
For many of us – we can recall begging our parents to stop at Toys R Us. When Toys R Us closed all of its stores in the United States in 2018 it was the end of an era. Photo Credit: Macy’s Toys R Us will be in every Macy’s Store Soon!